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    Marketing Principles

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    2017_RC_MKT_3130_01_Rivera_Julio_syllabus.pdf (106.1Kb)
    Author
    Julio Rivera
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    Subjects
    2017; Spring
    Description
    This course provides a general knowledge of marketing, emphasizing marketing mix elements (Product, Price, Promotion and Price) for both consumer and industrial products, marketing strategies, customer behavior, and promotion. Topics include situation analysis techniques; marketing segmentation; identification of target markets; product/brand positioning via the 4 P's of marketing; development and presentation of a marketing plan for a local business; and the social, ethical, and legal issues in marketing.
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