Marketing Principles
Author
Julio Rivera
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This course provides a general knowledge of marketing, emphasizing marketing mix elements (Product, Price, Promotion and Price) for both consumer and industrial products, marketing strategies, customer behavior, and promotion. Topics include situation analysis techniques; marketing segmentation; identification of target markets; product/brand positioning via the 4 P's of marketing; development and presentation of a marketing plan for a local business; and the social, ethical, and legal issues in marketing.