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dc.contributor.authorJulio Rivera
dc.date.accessioned2017-02-09T17:35:48Z
dc.date.available2017-02-09T17:35:48Z
dc.identifier.urihttp://hdl.handle.net/123456789/2385
dc.descriptionThis course provides a general knowledge of marketing, emphasizing marketing mix elements (Product, Price, Promotion and Price) for both consumer and industrial products, marketing strategies, customer behavior, and promotion. Topics include situation analysis techniques; marketing segmentation; identification of target markets; product/brand positioning via the 4 P's of marketing; development and presentation of a marketing plan for a local business; and the social, ethical, and legal issues in marketing.en_US
dc.subject2017en_US
dc.subjectSpringen_US
dc.titleMarketing Principlesen_US
dc.title.alternative2017_RC_MKT_3130_02_Rivera_Julio_syllabus.pdfen_US


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