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    Consumer Research

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    2017_RC_MKT_4230_02_Owens_Jan_syllabus.pdf (494.0Kb)
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    Jan Owens
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    Subjects
    2017; Spring
    Description
    This course focuses on the successful development of marketing strategies based on an understanding of consumer behavior and current marketing research practices and procedures. Frameworks of consumer decision-making and overt behavior will include perspectives based on psychology, sociology, behavioral economics, and cultural anthropology. Applied research projects will incorporate both qualitative and quantitative methods.
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