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    Business to Business Marketing

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    2017_RC_MKT_4220_02_Shields_Joseph_syllabus.pdf (219.1Kb)
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    Joseph Shields
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    Subjects
    2017; Spring
    Description
    This is the capstone class for all marketing majors and it allows students to apply their knowledge gained from previous courses within the context of the business-to-business environment. Students will find an industrial product, create a feasibility study, develop a business plan and marketing plan, and execute the marketing plan. Executional elements include branding, logos/icons, website, product brochures, direct marketing campaign, and Google AdWords campaign.
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