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dc.contributor.authorJoseph Shields
dc.date.accessioned2017-02-09T00:55:56Z
dc.date.available2017-02-09T00:55:56Z
dc.identifier.urihttp://hdl.handle.net/123456789/2353
dc.descriptionThis is the capstone class for all marketing majors and it allows students to apply their knowledge gained from previous courses within the context of the business-to-business environment. Students will find an industrial product, create a feasibility study, develop a business plan and marketing plan, and execute the marketing plan. Executional elements include branding, logos/icons, website, product brochures, direct marketing campaign, and Google AdWords campaign.en_US
dc.subject2017en_US
dc.subjectSpringen_US
dc.titleBusiness to Business Marketingen_US
dc.title.alternative2017_RC_MKT_4220_01_Shields_Joseph_syllabus.pdfen_US


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