Crisis Communication Strategies After the Fukushima Nuclear Disaster
Winterbottom, Sarah Deanna
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Following the earthquake and tsunami on March 11th, 2011, Japan faced the largest nuclear disaster since Chernobyl. The outdated crisis communications strategies used by Tokyo Electric Power Company and the Japanese government in the aftermath of this disaster led to a growth in public panic and outrage. This could have been mitigated with more effective communications strategies. Issues regarding the accuracy, timeliness, and clarity of the information released via mass media led to a loss of public trust that made acquiring reliable information all the harder for a population already facing life-threatening crises. Meanwhile, the Japanese and global publics stepped up by using the new media resources that had evolved in recent years to make accurate information more readily available. In the aftermath of the disaster, the traditional media channels took a hit in credibility in Japan. In order to restore credibility and effectively manage future disasters, Japanese organizations need to develop crisis communications strategies that center on the safety of the public, utilizing the strengths of both mass media and new media.
Senior Thesis written partially in English and partially in Japanese by Sarah Deanna Winterbottom in 2014 called "Crisis Communication Strategies After the Fukushima Nuclear Disaster"
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