4cr The course draws heavily on students' previous training in principles, writing, and research to develop and partially implement a public relations campaign for an actual organizational client. Students will use the principles and techniques of public relations to analyze case studies, track current public relations issues, create various communication campaigns, and solve real-world problems. The course introduces students to the process of campaign development, management, and evaluation using the principles and strategies of public relations and agency management. Prerequisite: CDM 3350