4cr This is the capstone class for all marketing majors, and it allows students to apply their knowledge gained from previous courses within the context of the business-to-business environment. Students will find an industrial product, create a feasibility study, develop a business plan and marketing plan, and execute the marketing plan. Executional elements include branding, logos/icons, website, product brochures, direct marketing campaign, and Google AdWords campaign. Prerequisites: ACC 2000 or ACC 2020 or ACC 2040 and MKT 3230