• Login
    View Item 
    •   DSpace Home
    • Course Syllabi
    • Marketing (MKT)
    • View Item
    •   DSpace Home
    • Course Syllabi
    • Marketing (MKT)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Business to Business Marketing

    Thumbnail
    View/Open
    2021_RA_MKT_4220_01_Mrowiec_Mark_syllabus.pdf (964.4Kb)
    Author
    Mark Mrowiec
    Metadata
     Show full item record
    Subjects
    2021; Fall
    Description
    4cr This is the capstone class for all marketing majors, and it allows students to apply their knowledge gained from previous courses within the context of the business-to-business environment. Students will find an industrial product, create a feasibility study, develop a business plan and marketing plan, and execute the marketing plan. Executional elements include branding, logos/icons, website, product brochures, direct marketing campaign, and Google AdWords campaign. Prerequisites: ACC 2000 or ACC 2020 or ACC 2040 and MKT 3230
    Collections
    • Marketing (MKT)

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Carthage College © 2015-2022
    Contact Us | Send Feedback
    DSpace Express is a service operated by 
    Atmire NV